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Rural Community Education Toolkit

COVID-19 Vaccine Education Initiative

We know that rural communities have concerns and questions about COVID-19 vaccines. And that's okay.

We're here to equip you with information to help build vaccine confidence in your community.

How to Use This Toolkit

If you are building your own creative campaign, you can review our latest audience insights and adapt these messaging guidelines to create compelling messaging and creative for rural audiences.

If you are looking for existing assets to use in your campaign, check out our shareable videos, social graphics, and PSAs. All assets are free for use.

Create the Right Message

Find message guidelines and audience insights to help inform your own communications strategy.

Share Our Resources

Find free social media graphics, videos, customizable materials, PSA assets, and more to download and share.

All materials were created based on extensive research with diverse Americans and in collaboration with people who self-identify as members of each key community.